Happy New Way! The First Annual Report of Way Cables – 2014 (edited)

Dec 22, 2014

End of the year is perfect time for conclusions of what we achieve and what we wish in the future. In Way Cables, we consider that 2014 is successful year for us. We can say that the first year of our existence has made us stronger and more resolute to continue in mission of creating ultimate and competitive products at the global high fidelity and audiophile market.

We made completely new iterations of Way cables. Even a few models more. We have established cooperation with new suppliers, which enabled consistent supply with the highest-class certified materials. We improved each component of Way cables, as well as their sound.

As an illustration, we give some facts.

  • All Way cables (interconnects, speaker and power cables, USB soon) are now totally isolated with natural cotton. Cotton, which is specially made for Way Cables, now is not use only as a conductor insulation (as it was), but also for other constructional purposes, outer insulation and finish. Compared to the former Silver 1 interconnect cable (now archived) whose outer diameter was modest 5mm, his successor Silver 2 has 8.5mm. New Models Silver 3 and Silver 4 have 9.5mm and 11mm his successors Silver 2 & 3 have 12mm outer diameter, and Silver 4 has 15mm¹.
  • New cotton has a dense weaving and three times thicker walls, better dielectric properties with 1.3k (nearest the insulating properties of the vacuum and air with 1.0k, and almost double greater than properties of Teflon with 2.1-2.8k). We said goodbye to plastic and its surrogates.
  • Now we use even better certified soft solid-core wires of the purest silver and / or copper with greater conductivity and Way cables have more conductors of different diameters than before.
  • We designed our Unique extreme damping system™ from sound vibrations, noise and RFI/EMI interferences.
  • Cables are very flexible and suitable for use with natural and filigree layout, as they sound.
  • Revolutionary KLEI Pure Harmony RCA plugs, made of the purest silver and quite differently than others, have become an integral part of the new Way Cables interconnects, because they sound amazing. We also offer cables with premium WireWorld Silver Tube (Reference) Phono/XLR termination, as less expensive option.
  • New termination of our new power cords are exceptional IeGo Power Dreams Schuko / IEC connectors, which we further improved with aluminum housing.
  • Sound results are impressive as confirmed by our beta testers – audiophiles, musicians and music producers. We received positive impressions from our customers and we expect expert’s reviews soon.
  • Our sales network has expand to neighboring countries (Croatia, Macedonia, Slovenia), and from 2015 we will have representatives in Germany and other states.
  • Way Cables has also become KLE Innovations representative, thus we bring satisfaction also to the DIY constructors.
  • We launched New Year sales action with a discount of 10% to 30% for our most expensive articles.

Philosophy of uncompromising product quality and commitment to fair market values in today superficial and frivolous world will remain foundation of Way Cables.

Wishing you a Happy New Way in 2015 and even more pleasure in favorite music, we would like to thank you everyone who supports us, and to those who will give Way Cables a chance to convince them into their ultimate quality.

Miroslav Nune Popovic

Creator & Owner of Way Cables 

Belgrade, December 21, 2014 / April 20, 2015

Footnote:

1. Change in the text (marked with red color) was made on April 20, 2015


 

Tekst na srpskom jeziku

Srećan Novi Pravac! Prvi godišnji izveštaj Way Cables – 2014.

Happy New Year - Way Cables

 

Kraj godine je idealno vreme za sagledavanje onoga što smo postigli i što želimo u budućnosti. U Way Cables smatramo da je za nas 2014. godina bila uspešna. Možemo reći da nas je prva godina postojanja učinila jačim i još odlučnijim da nastavimo svoju misiju pravljenja ultimativnih i konkurentnih proizvoda na globalnom Hi-Fi i audofilskom tržištu.

Napravili smo potpuno nove iteracije svih Way kablova. Čak i nekoliko modela više. Uspostavili smo saradnju sa novim dobavljačima koji su nam omogućili konzistentnost snabdevanja sertifikovanim materijalima najviše klase. Svaka komponenta Way kablova je unapređena, kao i njihov zvuk.

Za ilustraciju navešćemo nekoliko činjenica.

  • Svi Way kablovi (interkonekti, zvučnički i strujni kablovi, uskoro USB) sada su u potpunosti u prirodnom pamuku. Ne samo kao izolacija provodnika (kao što je bilo), već i za ostale konstrukcione svrhe, kao i za spoljnu izolaciju, finiš. Za razliku od nekadašnjeg Silver 1 interkonekta (sada arhiviranog) čiji je obim bio skromnih 5mm, njegov naslednik Silver 2 ima spoljni prečnik 8.5mm. Novi modeli Silver 3 i Silver 4 imaju obim 9.5mm i 11mm njegovi naslednici Silver 2 i Silver 3 imaju obim od 12 mm, dok Silver 4 sada ima 15 mm¹.
  • Pamuk koji se specijalno izrađuje za Way Cables sada ima gušće tkanje i trostruko deblje zidove, bolje dielektrične osobine sa 1.3k, što je najbliže izolacionim svojstvima vakuuma i vazduha od 1.0k i gotovo dvostruko bolje od teflona sa 2.1-2.8k. Rekli smo zbogom plastici i njenim surogatima.
  • Sada koristimo još bolje sertifikovane mekane žice punog preseka od najčistijeg srebra i/ili bakra, koji su finije izrade i veće konduktivnosti nego ranije. U Way kablovima je više provodnika i drugačijeg prečnika.
  • Dizajnirali smo naš Jedinstveni ekstremni damping sistem™ zaštite od zvučnih vibracija i RFI/EMI smetnji.
  • Kablovi su veoma savitljivi i fleksibilni prilikom upotrebe, priodnog i filigranskog izgleda kao što i zvuče.
  • Revolucionarni KLEI Pure Harmony RCA konektori, izrađeni od najčistijeg srebra i na sasvim drugačiji način nego svi svi ostali, postali su integralni deo novih Way Cables interkonekta, jer oni nemaju zvučnu konkurenciju. U ponudi imamo i najbolje WireWorld Silver Tube (Reference) činčeve, kao cenovno pristupačniju opciju.
  • Izuzetni IeGo Power Dreams Schuko/IEC konektori, koje smo dodatno unapredili aluminijumskim kućištem, terminacija su za naše strujne kablove.
  • Zvučni rezultati su impresivni, potvrdili su naša beta testeri – audiofili, muzičari i muzički producenti. Nisu izostale ni pozitivne reakcije naših korisnika. U najavi su i recenzije eksperata.
  • Naša prodajna mreža se proširila na zemlje u okruženju (Hrvatska, Makedonija, Slovenija), a od 2015 imaćemo predstavnike u Nemačkoj i drugim državama.
  • Way Cables je takođe postao predstavnik KLE Innovations, čime smo počeli da pričinjavamo zadovoljstvo i DIY konstruktorima.
  • Pokrenuli smo novogodišnju prodajnu akciju sa popustom od 10% do 30% za naše najskuplje article.

Filozofija beskompromisnog kvaliteta i privrženost poštenim tržišnim vrednostima ostaće temelj Way Cables.

Želeći vam Srećan Novi Pravac u 2015 i još više uživanja u omiljenoj muzici, zahvaljujemo se svima koji su nas podržali i onima koji će Way kablovima dati šansu da ih ubede u njihov ultimativni kvalitet.

Miroslav Nune Popović

Kreator i vlasnik Way Cables

Beograd, 21. decembar 2014 / 20. april 2015.

Fusnota:

1. Promena u tekstu (označena crvenom bojom) napravljena je 20. aprila 2015.